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In 1921 Bettmann was persuaded by his general manager Claude Holbrook (1886–1979), who had joined the company in 1919, to acquire the assets and Clay Lane premises of the Dawson Car Company and start producing a car and 1.4-litre engine type named the Triumph 10/20 designed for them by Lea-Francis, to whom they paid a royalty for every car sold. Major orders for the 550 cc Model H were placed by the British Army during the First World War by 1918 Triumph had become Britain’s largest manufacturer of motorcycles. In 1907 they purchased the premises of a spinning mill on Priory Street to develop a new factory. At first, they used engines purchased from another company, but the business prospered and they soon started making their own engines. In 1902 they began producing Triumph motorcycles at their works in Coventry on Much Park Street. The company was renamed the Triumph Cycle Co. In 1889, the businessmen started producing their own bicycles in Coventry, England. The trade name became “Triumph” the following year, and in 1887 Bettmann was joined by a partner, Moritz Schulte, also from Germany. Bettmann & Co and started importing bicycles from Europe and selling them under his own trade name in London. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg formed S. The Triumph marque (trade-name) is owned currently by BMW. The Triumph Motor Company was a British car and motor manufacturing company.